apple tim cook lon vd 1132x670 - Does Your Business Need VIP Bodyguard Services?
Business Technology

Does Your Business Need VIP Bodyguard Services?

Bodyguard services are not something many people really think about, are they? Sure, there was that rather famous movie released in 1992 but outside of that how many businesses really employ VIP bodyguard services? Well when you think about it quite a lot of them do really! Record labels for example (sticking with the theme […]

featured6 - 8 Tips to Help You Become a Successful Businesswoman
Business Marketing

8 Tips to Help You Become a Successful Businesswoman

A businesswoman is a lady who is involved in business administration. She may be the owner or executive director of a company. The businesswoman also participates in many industrial professional fields and is interested in following up the financial issues that are associated with her managerial role in the work environment. How can you become […]

featured10 - 4 Essential Steps for Publishing Your Own Website

4 Essential Steps for Publishing Your Own Website

featured5 - 4 Secrets and Strategies You Need to Apply for Successful Marketing

4 Secrets and Strategies You Need to Apply for Successful Marketing

featured4 - 3 Principal Elements in Marketing You Need to Know About

3 Principal Elements in Marketing You Need to Know About

apple tim cook lon vd 1132x670 - Does Your Business Need VIP Bodyguard Services?
Business Technology

Does Your Business Need VIP Bodyguard Services?

Bodyguard services are not something many people really think about, are they? Sure, there was that rather famous movie released in 1992 but outside of that how many businesses really employ VIP bodyguard services? Well when you think about it quite a lot of them do really! Record labels for example (sticking with the theme […]

featured9 - Business Management with SAPs: 18 Modules of SAP Explained

Business Management with SAPs: 18 Modules of SAP Explained

featured8 - Programming 101: Four Commonly Used Programming Languages You Have to Know About

Programming 101: Four Commonly Used Programming Languages You Have to Know About

featured7 - Network Protocols for Dummies: What Everyone must know About Network Protocols

Network Protocols for Dummies: What Everyone must know About Network Protocols

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apple tim cook lon vd 1132x670 - Does Your Business Need VIP Bodyguard Services?
Business Technology

Does Your Business Need VIP Bodyguard Services?

Bodyguard services are not something many people really think about, are they? Sure, there was that rather famous movie released in 1992 but outside of that how many businesses really employ VIP bodyguard services?

Well when you think about it quite a lot of them do really! Record labels for example (sticking with the theme of the movie) will usually employ them, so will big sports teams, tech companies, banks and many more. So, bodyguards are actually quite an in-demand service, but the question today is do you need them?

If you have a small to medium-sized business in any industry there is a good chance you could benefit from hiring bodyguard services. You might not need bodyguards all the time but when you do hiring professionals from a bodyguard service provider is the best way to get them.

Let’s say you run a tech business and you’re asked to talk at a conference in another city you could quite easily go on your own, couldn’t you? But wouldn’t it be better to go with professional bodyguards? You might not be Mark Zuckerberg or Tim Cook but you could still be a target for criminals.

Not every business owner who is the target of criminals is the head of a multinational business! Many criminals are just as likely to target small to medium-sized business owners as well, so don’t think you’ll be free from threats just because your business is currently on the small side.

You also have to remember that business owners or leaders who need bodyguards aren’t just being protected from threats like kidnapping. Many people can get angry at business owners for a variety of reasons and you might be surprised just how often business owners/ leaders can be targeted by criminals.

So, even small business owners/ leaders can benefit from hiring professional bodyguard services. And this goes for businesses in all kinds of industries including finance, music, art, technology and many more. If you’re still not convinced about the importance of bodyguard services then don’t worry because we’ll be taking a more detailed look at how you can benefit from hiring professional bodyguard services in more detail below.

The Benefits of Bodyguard Services For Smaller Businesses

When you think of bodyguards you might think of things like celebrities and sports stars that’s understandable as those kinds of people do make up a large amount of bodyguards clients. Or in the movies and TV shows, they do anyway but any bodyguard services provider will have a more diverse client list than just celebrities and sports stars.

Smaller businesses can benefit from hiring professional bodyguard services in a number of ways regardless of what industry your business is in. First of all, you can get a greater guarantee of safety while you’re out and about and this can be very useful for businesses in more volatile areas or industries that are more controversial in nature.

Bodyguard services can also travel around with you, that is what their job entails after all. Having your own bodyguards can also help put you at ease as well and will almost certainly give you a greater sense of freedom. Bodyguards also have another great benefit that is rarely mentioned.

And that is their powerful ability to act as a deterrent to criminals in the first place. A would-be thief or any other kind of criminal is less likely to target you if they see you being flanked by a bodyguard or two. Sometimes bodyguards won’t even have to do anything to actually scare away potential threats.

Finally, another great benefit of hiring bodyguards is that they can actually offer more than just protection services. Most bodyguard services available today can help you in a variety of ways from assistance with basic tasks to actually providing companionship on longer journeys and business trips.

OK, you shouldn’t hire a bodyguard for just these services after all, if you want help with business-related tasks you’d be better of hiring a personal assistant or an employee with you. And a family member or friend is going to be the better option for companionship.

But these are still nice extra benefits that are rarely talked about when it comes to hiring bodyguards. Sure, they’re by no means the main reasons why you should think about hiring bodyguards, but they are beneficial additions to their skillset none the less.

Bodyguards can be a big benefit to your business for a number of reasons and you don’t have to be a huge business mogul to benefit from them either. Security is the main benefit of course and should always be the prime reason you hire them, which brings me nicely to my final point.

Do I Really Need Bodyguard Services If I Have Security Guards?

It surprising just how many people confuse bodyguards and security guards, their names sound similar and there is some minimal crossover between their duties, but they are very different. So, in short, the answer to the question above is yes! Just because you have security guards that doesn’t mean you will not need bodyguards.

Security guards protect an area hence their name, while bodyguards protect a person. That’s a more simplified explanation of their jobs but it gives you the general idea of what they do. Security guards will survey threats, monitor people and intervene when they see threats or criminal activity this is all very similar to the services offered by a bodyguard.

However, bodyguards will do all this while moving about from place to place and they will often have a higher degree of training as well. That’s not a slight at security guards either but in general bodyguards will be much more experienced when it comes to dealing with a higher level of threats.

Bodyguards are therefore always going to be the better option when it comes to dealing with threats to you, for protecting your offices and actual place of business security guards are the people to call. But when it comes to protecting you you’ll always want to services of professional bodyguards.

featured9 - Business Management with SAPs: 18 Modules of SAP Explained

Business Management with SAPs: 18 Modules of SAP Explained

The company was founded in 1972 in Germany by some engineers who worked for the American company IBM.  The purpose of the company was to find management software versions, in order to link them together in a single system to upgrade its work and efficiency in its performance, in order to dispense with the various systems and software that are different in their characteristics.

A Definition of SAP

SAP is an abbreviation of a company’s name that focuses on software and tech support for businesses: Systems, Applications, and Products in Data Processing.

This ERP system has helped many companies; it facilitated its work according to one application program for all companies of all kinds, It is worth noting that there are many companies and institutions around the world that use this system, including the automotive industry, the computer industry, in addition to many companies of the electronics industry and investment companies.

It is worth mentioning that IBM itself uses SAP products; this system is easily operational, especially in the management of their resources. It is a strong and cohesive system as well, so the interest and demand for this system increases annually. The company’s total annual profit in 2015 was over $3 billion, the year 2011 was the most profitable for the period 2006 to 2015; the total annual profit was 3 billion and 400 million dollars.


SAP has many applications, which can be used both combined and separately. The applications of this system are generally known and interconnected, called SAP Modules. However, each of these applications has its own price, an independent licensee of its own, and applications that are within SAP are the following:


Means financial accounting.


Means Controlling.


Means Enterprise Control.

4. TR

Is the abbreviation for Treasury.

5. IM

is an abbreviation for Investment Management.

6. HR

Is a shortcut to human resources.

7. SD

Is an abbreviation for sales and distribution.

8. MM

Is an abbreviation for Materials Management.

9. PM

Plant Maintenance (Plant Maintenance).

10. PP

Is an abbreviation for production planning.

11. QM

Is an abbreviation for quality management.

12. BW

Is an abbreviation for business warehousing.

13. IS

Is an abbreviation for Industry Solution.

14. CS

Is the abbreviation for Customer Service.

15. PS

Project Systems.

16. CRM

An abbreviation for Customer Relationship Management that is commonly used in marketing.

17. My SAP

Product Life Cycle Management.

18. SCM

Takes care of the management of the SAP NetWeaver Supply Chain Management (SAP).

Whatever your business needs – SAP can help you manage your business successfully and efficiently. Whether you offer products or services, SAP’s applications will enable you to take care of the important things while the nitty gritty is managed safely and securely.

info4 - Business Management with SAPs: 18 Modules of SAP Explained
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2016 06 30 7 low cost ideas for starting your own business BlogPost - How Much Does It Cost to Run a Business?

How Much Does It Cost to Run a Business?

Investment has become a hot commodity, so much so that those looking to start a business can often be fooled into thinking that they need an excessive amount of capital to start a business. How much it costs to run a business ultimately depends on what tasks will be outsourced, and how the business owner goes about drafting their business plan.

Evidently, there will be times when a business such as This Fort Worth Pool Company | Willsha Pools will require investment, but there are plenty of steps that can be taken during the developing stage of your business to ensure costs are kept low.

What Type of Business Do You Plan to Run

The amount you will need to run your business will often depend on the business model. For example, those looking to operate a tax company will need more capital than those looking to embark on a solo writing career. However, this doesn’t mean we have to jump in at the deep end when starting a business.

For example, those looking to operate a taxi firm could start with one vehicle that specialises in airport runs. Those looking to run a store could start with a small stall at the local market. Thinking outside the box can mean that we’re being more careful when spending, meaning we can use the profits for future investment as opposed to credit.

Do You Need an Office?

Depending on your current situations, an office may be a necessity. However, in other circumstances it can be seen as a costly investment that doesn’t hold much value during the start of a business.

Although its understandable that a business wants to portray itself as professional, this doesn’t mean you should invest funds you don’t have when it comes to acquiring space. A quiet area in the home or even a few hours in the coffee shop can be more cost-effective than the rental of an office.

Many office suppliers may also be able to offer co-working space at a fraction of the price, you simply need to find a solution that works for you.

What Are the Essentials?

When starting a business, it can be easy to mix up the essentials with the wants, which often means we end up spending more than we need to.

It often helps to create a list of what you really need to run the business. This will ensure that you stay within your budget with no fear of overspending.

What Capital Do You Have Access To?

Everyone will have their own approach to the world of business, and many will have different ways when it comes to funding the business. Some may already have savings in place, whereas others may be looking to keep a current role as the business develops.

However, there can be instances where you may need access to more capital than you have available, and you will need to ascertain as to what financial solution suits you best.

For example, some may apply for a bank loan, whereas others may look for investment for a stake in the company. You should consider your long-term goals to ascertain how much capital will needed, and what the best approach is when it comes to acquiring the funds.

When Will You Expect to Make a Profit?

It stands to reason that the less overheads we have, then the more profit we can year for the company. However, it’s important that we remain realistic, and ensure that there is enough cashflow to see the business through until it’s in a position to make a profit.

It can also be useful to draw up details of any upcoming financial commitment or expensive costs to ensure that the business is able to pay these as and when they arrive.

How Will Your Business Accounts be Managed?

Many business owners may assume that it’s cheaper to have any business accounts prepared in house, but this isn’t always the case. Depending on the size of the business, and the number of tasks it must contend with, it could be more cost-effective to use a third-party professional.

If the turnover is relatively small, then you may be able to prepare your own accounts, but it’s advisable to use a professional as they will not only ensure that the business accounts are prepared in the right way but will also ensure that you’re receiving the right benefits in relation to the taxes you pay.

What’s Deemed a Business Expense?

To ensure that you’re getting the most from your business, you need to ensure that it’s spending money in the right way. Whenever you incur a cost running the business, it’s important that you keep a record of the costs to ensure that you’re not paying more than you need when it comes to tax.

Consider this, you have had to purchase a new laptop at $1000.00. If this has come out of the business and is purely for business use, then you effectively have $1000.00 less to pay tax on. As such, it’s important to track and record every single expense, regardless of how trivial they may seem at the time.

Becoming More Experienced in Your Field 

Another expense that new business owners may not be aware of us is learning new skills in our field. Sectors such as SEO and marketing are always changing, so it makes sense that business owners want to stay abreast of current developments within their field.

For many, the first port-of-call may be some form od business course, but depending which avenue you take, it could be costly.

Fortunately, there are several courses online, which are often more cost-effective than attending the course in person. Of course, you will need to ensure that the courses meet your requirements, but some research could mean that you’re saving hundreds of dollars, which can be used on other sectors of the business in a more effective way.

featured8 - Programming 101: Four Commonly Used Programming Languages You Have to Know About

Programming 101: Four Commonly Used Programming Languages You Have to Know About

Programming is the process by which the programmer writes code, which is a set of commands, which are then executed by computers. Programming Languages are special languages used by programmers to write ERPs, scripts, or other sets of commands to be executed on a computer.

Types of programming languages

Programming languages can be divided into two types according to their level of machine language, the language that the computer understands directly.

Low-level languages

These are the closest programming languages to the machine language. A lower level language is known as an assembly language. These languages are characterized by the fact that they include only the commands understood by the computer, and thus are the most remote from the language understood by man, but at the same time allow the programmer full control of his program.

High-level languages

The farthest from machine language and the closest to human comprehension, but they also do not provide the same amount of control as the low-level languages of the programmer, computer memory, and data.

An important feature of high-level programming languages is to enable the programmer to use variables, objects, routines, and loops. Sometimes, you perform a large number of commands by typing only one line. Examples of such programming languages are Python and Ruby.

There are programming languages that cannot be enumerated. Each of these languages has its own features and uses.

Some of the common programming languages include the following:

11 - Programming 101: Four Commonly Used Programming Languages You Have to Know About

C: A high-level programming language for general use, created in the 1970s at Bell Labs by Dennis Richie, an ideal language for writing programs Firmware and mobile.

12 - Programming 101: Four Commonly Used Programming Languages You Have to Know About

Python: is an object-oriented programming language that is easy to learn and has little complexity and can run on multiple operating systems.

13 - Programming 101: Four Commonly Used Programming Languages You Have to Know About

Java: is a high-level, general-purpose programming language that was created by Sun Microsystems in 1991 and is currently under Oracle After the latter bought Sun in 2009. According to statistics from Oracle, at present, there are more than 9 million programmers using Java.

14 - Programming 101: Four Commonly Used Programming Languages You Have to Know About

C ++: is a high-level programming language of general use that is very similar in C language, but it also supports object-oriented programming, which the programmer can use or programming in C language without the need to comply with the programmatic orientation.

Programming languages are used for multiple applications and are changing the way we do the things we do or see the things we see on a daily basis. We trust that you enjoyed our introductory article on some of the most popular programming languages used by programmers today.

featured7 - Network Protocols for Dummies: What Everyone must know About Network Protocols

Network Protocols for Dummies: What Everyone must know About Network Protocols

The term computer network is referred to as the system used to connect two or more devices to one another by means of a communication system technology for the purpose of transferring and sharing information between networks and resources available to the network such as the printer and application software.


These networks allow users to communicate among themselves directly. The World Wide Web is the network of communications that covers the entire globe. This type of network needs enormous, expensive and long-term efforts to continue its work for periods of up to decades; it requires well-connected interconnections, sea and ground cables, and ground stations as well.

The Internet is a global network that allows its users to communicate and exchange information and data among themselves even in smaller networks with computers spread around the world. It relies mainly on its work on the so-called protocol, and millions of people can use it at the same time.

#1 Internet Protocol (IP)

It is a system that imposes a set of rules on the exchange of data between computers via the Internet; that is, it carries data from one source to another final destination; for example, TCP / IP.

#2 Hypertext Transfer Protocol (HTTP)

It is a system for the transmission of Internet materials through the Web. The purpose of this is to publish and receive HTML pages that can be used in websites, ERPs and is classified under the seventh layer of the IP packet system.

#3 File Transfer Protocol (FTP)

It is the protocol that is responsible for data transmission and transfer between computers and the server. It also imposes its control over the transmission, i.e. the IP system, and divides the parties of the data transfer process into a server and receiver.

#4 The OSI

OSI reference is the main reference for open systems interconnection; it is a theoretical and quadratic model related to the design of computational protocols between computer networks; it consists of seven layers:

  • the application layer;
  • the configuration layer;
  • the session layer;
  • the transport layer;
  • the data connection layer; and
  • the physical class.
Other concepts Network layer

This is the third layer among the seven classes of Open Systems Interconnection and its function of network addressing in general; communication between them and data communication.

File Sharing

This is the process that involves the dissemination of digital information, such as software, multimedia or documents.

There you have it – a brief overview of all the different types of Network Protocols you should know about. Please feel free to contact us if you have any questions about business, marketing, or tech news and developments. Our team of experts will gladly assist. Are you looking to launch your very own website? Be sure to read our insightful article with 4 easy steps to follow to do just that.

featured6 - 8 Tips to Help You Become a Successful Businesswoman
Business Marketing

8 Tips to Help You Become a Successful Businesswoman

A businesswoman is a lady who is involved in business administration. She may be the owner or executive director of a company. The businesswoman also participates in many industrial professional fields and is interested in following up the financial issues that are associated with her managerial role in the work environment.

How can you become a successful businesswoman?

Many women in the community seek to participate in the business sector, which is one of the important areas in the modern economy, especially with the increase in economic developments that affected the various sectors of business, whether commercial or some kind of traditional crafts.

For any woman to succeed in participating in the field of business, it is important to have personal skills that enable them to work effectively in this field, with the need to have sufficient experience in all business areas and marketing. In order to obtain the title of a businesswoman and success in running your business, the following procedures and advice should be implemented:

1. Network and discuss ideas with experts

Starting a business requires a businesswoman to know people who have experience in managing and running a business and getting the right funding for her. The businesswoman should communicate and network with the experts.

2. Balancing tips and business objectives

A businesswoman gets many tips before starting her own business and must balance her work with each of these tips, but that does not mean that every advice the businesswoman gets is appropriate. So, it is important to choose appropriate advice to integrate them into their own business and needs.

3. Commitment to the application of the business model

The business owner must identify and choose the best business model for her company by investing money in product development and improvement. Confidence in the success of the business is necessary to ensure that the company moves forward.

4. Enhancing relationships within the scope of work

Especially when the businesswoman knows people who provide useful advice. It is important to share the recommendations of the work on its success or failure, and the strengthening of business relationships depends on the role of effective communication among businesswomen, which supports learning from different experiences.

5. Correcting the trend when something stops working

There are no final decisions in the business world, especially in marketing. It is important to experiment with a variety of marketing methods, and if the plan is not successful, it is important to change them in order to achieve success.

6. Making a distinction is the main goal of the business

A businesswoman is successful when she is constantly thinking and implementing the work using a specific strategic approach. A businesswoman must always be geared towards excellence in her work.

7. To promote self-confidence

A successful business is what they trust themselves and are well aware of their ability to succeed; by maintaining their own strengths; to achieve their dreams in business.

8. Learning from circumstances and experiences whether positive or negative

It is also important to listen to others rather than to talk to them, while paying attention to the continued development of personal work skills, even after determining the quality of work to be applied in business.

We trust that our top tips for aspiring businesswomen have inspired you to get started on running your very own successful business. We wish you nothing but success. Be sure to look into our advertising services should you need a platform to promote your product or service – we’d be delighted to help.

info3 - 8 Tips to Help You Become a Successful Businesswoman
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featured10 - 4 Essential Steps for Publishing Your Own Website
Marketing Technology

4 Essential Steps for Publishing Your Own Website

A website is a site where there are several web pages that can be linked to one another. These pages can be accessed by visiting the home page of the site using a browser web page. Web pages are provided by what is known as web servers. These pages can be located in a single web server or distributed across multiple web servers in different geographic locations.

The web server sends the pages to the site visitor through the HTTP (Hypertext Transfer Protocol) in response to requests from the visitor. The Web server contains certain software called Web server software, as well as the ability and quality of other programs, such as those that provide e-mail, or which provide file transfer by FTP, and so on.

Publishing a website requires several steps. First, anyone who wants to create a website should follow these steps


21 - 4 Essential Steps for Publishing Your Own Website

You must register a domain for the website, the address of the website where visitors access the site using web browsers.

There are several websites that offer domain registration, and some companies that provide web hosting services may also provide this service. After completing the two phases of web hosting and domain registration.

2. The design of the site

22 - 4 Essential Steps for Publishing Your Own Website

This step begins with the layout of the site. The type and purpose of the website, in addition to the sitemap and its content, are taken into consideration. The visitor’s navigation within the site is determined in addition to the type of content contained in it, images, video, etc.

The website can be designed using custom programming languages, including HTML, which is the basis of web design, as well as CSS, through which the body and appearance of the website can be determined. There is certain software that helps in the design process of the website, the most famous of this software is Adobe Dreamweaver which can also be used to create a custom logo design or you could use a service such as LogoOrbit for your website, and the site owner can use a CMS to design his site.

3. Publish

23 - 4 Essential Steps for Publishing Your Own Website

Once the website design is completed, the site owner can publish it by uploading its files to the web server using FTP or certain applications that the company hosting the site may provide.

4. Promote

24 - 4 Essential Steps for Publishing Your Own Website

Then you must promote your site by promoting it to become available on various search engines by configuring the site and making it suitable for search engine standards. It is strongly recommended to do periodic maintenance of the website by checking the site to ensure that it works as required with all web browsers and the latest updates and adding new content from time to time.

We trust that you will be able to publish your very own website for your successful business by following our handy steps.

shutterstock 556373581 770x433 - Five Tips For Tech Start-Up Success
Business Startups

Five Tips For Tech Start-Up Success

Building a successful tech startup isn’t simple and there isn’t a general process that will work for everyone. The tech industry is notoriously tricky for entrepreneurs even those with great ideas and drive can still fail, but that is always going to be a risk and most importantly a risk of failure doesn’t mean you shouldn’t try.

But while no two businesses are the same and no one method is a guaranteed path to success you can still help ensure your journey is smooth sailing by following the great tips we’ve laid out below. The technology industry is a fun and creative place to work and you have the potential to make changes on a huge scale, but a great idea doesn’t automatically mean success. 

Some of our tips are business orientated while others are more focused on the personal side of things and your entrepreneurial spirit. So, without further ado let’s look at five tips to help your tech start-up succeed. 

#1 Expect Things To Go Wrong

Business is hardly ever going to be simple and straightforward at first, any entrepreneur who wants their business to be a success should also be realistic. That means you should expect disruption and for things to not go to plan.

This might sound drastic or bad but there are scales to this sort of thing, it might simply mean you need to tweak something a little. Or speed or slow down a process, whatever you do don’t be scared of anxious to do something drastic if you think you need to.

Success in the tech industry means embracing disruption and knowing how to deal with it, it’s for this reason that I’d advise leaving a formal business plan till you’re more established. They are long and complex documents and will make many entrepreneurs a little too rigid in their thinking.

The doesn’t mean you shouldn’t plan through or have some form of guide, that’s still very important but you can leave the formal big business plan for the time being. So, expect things to go wrong and don’t back down from it either.

#2 Work With Others

Your business is your baby and will hold a special place in your heart, that’s perfectly natural and I think it’s also something every entrepreneur whether they work in technology or not needs to get over fast! Yes, that sounds a little harsh but unless you learn to work with others your business is hardly likely to grow or succeed.

As the brains behind the business, you’ll naturally want a say in everything and want to work on everything, won’t you? Again, that’s perfectly natural but it isn’t going to be sustainable in the long run which is why you need to learn to work with others and be prepared to let other people tell you what they think is best.

While you might be the entrepreneur behind the business that doesn’t mean you will always know what the best move is. Working with consultants and freelancers in the tech industry is common and you need to be prepared to let other people handle parts of your business. Every business needs employees and you need to learn to work with and respect yours especially in the early days of your businesses development.

#3 Focus On Your Legal Responsibilities

While every entrepreneur will know they have certain legal responsibilities as a business owner it’s easier than you think to forget about something or do something wrong. If you catch this mistake quickly it will usually not do any harm, but the trick is spotting them.

Which is why it’s very important that you focus on your legal responsibilities as the head (or one of the heads) of your business. I’d also advise working with a legal professional such as Jones Whyte who are personal injury lawyers in Glasgow, likely your solicitor to ensure everything you need to do to set-up your business is done correctly and legally.

#4 Take Your Time

Every entrepreneur wants their business to grow and succeed but few if any business is going to be an overnight success even in a field like technology. Which is why you should take your time to let your business grow and develop naturally.

If you try to expand your business to quickly then it could course a lot of problems, even bigger names in the tech industry have experienced this and to be blunt it’s not something many start-ups in the tech industry can survive. Growing and expanding your businesses reach is important but it shouldn’t be something you focus on in the early days.

#5 Never Stop Learning and Expanding Your Skillset

If you already have your business set-up or are on the cusp of doing it, then let me the first to say congratulations! Setting up a business in an industry like technology isn’t easy, competition is fierce and the big names at the top are going to be hard to compete with.

But that doesn’t mean you can’t be the next breakout star or a success in your own right does it? Absolutely not, so congratulations on setting up your business, but remember that was the easy part, even though it probably didn’t feel like it.

Now that your business is up and running or about to be, you should remember to never stop expanding your skill set and ensure you learn new things. If the worse should happen and this business fails at least you will have some valuable experience for when you try again.

Any entrepreneur regardless of their field should still ensure they learn as much as they can while running their business. This will help you in so many ways, setting up your business is the first step towards success, but only by learning new things and expanding your skills can you journey the rest of the way.

One More Bonus Tip For The Road

So, that’s my five tips for tech start-up success but I do have one other important tip that I think any entrepreneur can benefit from hearing. Setting up and running your business is time-consuming and hard work but you should still make some time for yourself.

Whether it’s to watch TV, read a good book, go for a walk or anything else you’ll enjoy. Your business is very important, but you should make some time for yourself away from it as well.

featured5 - 4 Secrets and Strategies You Need to Apply for Successful Marketing
Business Marketing

4 Secrets and Strategies You Need to Apply for Successful Marketing

We have written in a previous article about the 3 principal elements of marketing and now we will complete what we talked about to discover the secrets of marketing and some of the marketing strategies we talked about (product, price, and promotion).

The four marketing secrets

1. Place

The place is the location where goods and services are sold, and it is important to develop this element by thinking about the right place for the salesperson or merchant to meet customers. Changing the place of sale often helps to increase sales quickly. By selling products in different places; the majority of companies use direct sales, and others may sell their products by telemarketing, selling by retail establishments, trade fairs, or other means.

2. People

Individuals are people who interact with services and goods, such as employees, business people, and other human components involved in marketing and providing services to customers. The appearance and behavior of these individuals also influence perceptions about the company’s services and commodities.

3. Physical evidence

Physical evidence is the environment in which the service is provided; it contributes to the interaction between customers and the facility, and other tangible components that facilitate the provision of services and goods. The material manual also covers all matters that represent services, such as reports, brochures, business cards, communications, and other physical evidence.

4. Process

The process is the actual procedures that include the flow of activities that contribute to the delivery of services and goods, the actual implementation of the delivery steps to the customers, and the provision of a set of appropriate evidence to control or deal with the goods or services.

The marketing mix characteristics


The consistency that must be applied to all decisions of the marketing mix, consistent with the enterprise’s overall strategies, thus contributing to the achievement of the appropriate objectives.


It is to stimulate the marketing mix to be responsive to changes in market conditions in terms of customer needs, competition, and other variables.

Marketing mix strategies

Enterprises rely on the use of strategies to enhance the relationship between the target market and the marketing mix.

Marketing Strategies

Undifferentiated Strategy

Is to focus on designing a single marketing mix in order to enter the market through a product, whether for a single price, a single promotion method, or a single distribution system. This strategy is applied based on the identification of the overall needs of customers in the market.

Concentrated Strategy

It is a strategy that is applied when the target market is not homogenous. It divides the market into groups of enterprises, groups or persons that are similar in particular characteristics and helps the entity to analyze the needs and characteristics of a target group, thus contributing to the building of a uniform marketing mix for all sectors.

Differentiated Strategy

Is the strategy of providing a marketing mix that is targeted to all parts of the target market. This strategy is applied after relying on the implementation of the focus strategy. The differentiation strategy contributes to giving the business an opportunity to attract more sales because it is targeted to more targeted segments.

We trust that you have found our article on marketing secrets and strategies helpful, and that you now have a clearer idea of how to compile your own complete marketing strategy and succeed.

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Business Marketing

3 Principal Elements in Marketing You Need to Know About

Marketing is one of the most important business areas and we have talked about business areas before you can check our article discussing business areas here.

Have you ever asked yourself after you watched a professional TV commercial, how did they get the ability and creativity to affect you and how they link you to the product even before you buy it and try it? Easy – it’s all thanks to marketing,

What is the marketing mix?

The marketing mix is a set of interrelated and integrated marketing activities designed to implement marketing function according to a planned approach. The marketing mix is defined as

“the marketing tools used by any company in order to continue to reach marketing objectives in the target market”,

these tools are called components of the marketing mix.

The marketing mix is one of the basic concepts in modern marketing, and the main principles of this combination are traced back to 1948 by James Colton. He suggested that marketing decisions can be defined according to a wonderful prescription. In 1953, the president of the United States Marketing Association, Neil Borden give it that name (Marketing Mix), and in 1960 they identified all the elements of the mix, which all starts with the letter P.

It is necessary to pay attention to the components of the marketing mix, which contribute to the assessment of the special activities in the work environment on an ongoing basis. These seven elements are the right way to achieve the best results for work in the marketing industry.

The Seven Elements of the Marketing Mix

  • Product
  • Place
  • Promotion
  • Price
  • People
  • Physical Evidence
  • Process
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Let’s delve a little deeper and discover what some of the elements in the marketing mix is all about.


Something that is produced by a mechanical, human or natural effort. Business owners have to pay attention to their own products in order to make the right decision about whether their product is profitable or not. It is also their responsibility to ensure that the product is suitable for their ideal customers.


The price is based on the constant search for prices for the services and goods sold by the business owner. In order to ensure that they coincide with the current market, these prices may sometimes need to be reduced or increased. The business owner should always be aware of pricing trends and be willing to reconsider to restructure the pricing, especially if it is not ideal and suitable for the market at present.


This refers to all the methods used to inform customers about the services or goods and the means used to sell them. Various companies are trying to experiment with different ways of promoting their services and products, and whatever the method of promotion used should be geared towards increasing sales by means of a successfully executed advertisement.

We trust that you have found our article on the marketing mix and three of the most important elements of it insightful and that you will be able to implement some of these strategies easily. Follow us to get to know the rest of the elements of the marketing mix as we will discover and uncover them.

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July 2018
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